紅烏龍合作社

The cooperative was co-founded by smallholder farmers, who joined as shareholders (members) and run operations jointly. Smallholder farmers provide products, while the cooperative is in charge of quality control, flavor stability, sales and marketing, as well as the development of new individual brands. After deducting the operating expenses from the cooperative’s revenue, the profit will be shared with the smallholder farmers, and consumers can enjoy a cup of good tea at a reasonable price.

Moreover, because smallholder farmers participate in business operations, they can not only enjoy the benefits of planned production but also understand customer needs, raising the bar to exceed expectations.